Thursday, January 3, 2013

Perceived Competitive Performance

Nidumolu and Knotts (1998) researched the software development management to identify patterns or differences when the company experienced intense competition. Their hypothesis focused on the effect of reusability and customizability on software process flexibility and predictability and on the software firm’s perceived competitive performance. In order to answer their hypothesis, they leveraged manufacturing strategy research and perceived competitive performance.
The study included an examination of product cost efficiency, market responsiveness, process flexibility, process predictability, reusability and customizability. The study utilized the American Software Association (ASA) as the sampling framework. The authors mailed a questionnaire to 100 firms selected from the ASA. Fifty-Eight chief technology officers returned the questionnaires for the analysis.

Through the analysis, the Pearson correlations between the constructs suggested a priori that there were many significant relationships. To clear up any discrepancies from the Pearson correlation, they ran a path analysis to clarify results. Through the investigation, the authors concluded that customizability does have a significant influence on process predictability and flexibility and, therefore, on perceived competitive performance as well.

Nidumolu, S. R., & Knotts, G. W. (1998). The effects of customizability and reusability on perceived process and competitive performance of software firms. MIS Quarterly, 22(2), 105-137. Retrieved from

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